Definition of rooted: formed, made, or developed by using fitness as a basis.

WHY ROOTED

Two LA natives built a fitness brand in the neighborhood where they grew up—and still call home. We serve all communities by bringing S.T.E.A.M. learning, coach-led fitness, and practical health tools to where they’re needed most.

WHO

WE ARE

Blending fitness, gardening, sports and S.T.E.A.M. connection, we create family-focused programs that nurture fitness across generations. Through curated learning experiences, we cultivate a sense of belonging—where different communities thrive together, and everyone feels at home.

A woman smiling, wearing pink cat-eye glasses, with shoulder-length wavy hair and red lipstick, dressed in a red blazer, against an orange background.

OUR

FOUNDERS


  • LA-born (born in Watts → raised in Santa Monica), Reonna is a 20+-year growth leader who ran agency marketing at Deutsch, RPA, Wondros, and mcgarrybowen. She’s worn many hats—agency relationship builder, co-founder of Three’s a Crowd (led IN FOR 13), and creator of the award-winning Hex Code Black podcast; honored by Campaign (Female Frontier), Adweek (Trailblazer), and MediaPost (Creative All-Star); B.S. Marketing, Cal State LA. Why Rooted? To turn strategy into service—bringing accessible, multi-generational wellness and learning to Inglewood.

A smiling middle-aged man with short hair and a goatee, wearing a black jacket and a green camouflage scarf, standing against a brick wall.


  • Inglewood-born, BMX National/World Cup champion and Rogers Park Hall of Fame honoree, Anthony has 30+ years as a fitness and wellness coach. He’s worn many hats—elite cycling athlete, SAG actor/model, talent manager, and mentor—always blending sports, science, and mindset. Why Rooted? To give his hometown affordable, multi-generational training and STEAM-based youth programs he wished he’d had growing up.